For the last 2 years, I’ve been at MANUAL, a men’s health tech, working on all kinds of web app-based projects, ranging from retention initiatives to improving questionnaires to grow our customer base. Some of my wins being:

- We discovered that 40% of customers were cancelling their spray based hair loss treatments as it made their hair greasy. To tackle this, I revamped our switch plans feature to help customers easily switch from spray to oral treatments, ensuring they get results without greasy hair. Since its January 2023 launch, we’ve seen ~550 customers switch treatments MoM, with ~80% of customers switching to oral-based solutions. Additionally, we saw a +20% retention boost for M9, along with +15% for M6 and +9% for M3.
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- Redesigned our cancellation flow for our hair loss category, resulting in a 6ppt reduction in our cancellation rate.
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- We found customers that track their hair regrowth retain better. Using this insight, I improved the UX and UI of our hair tracking feature, allowing customers to more easily track and see results, resulting in a 4ppt improvement in hair tracking uploads.

During my time at GoHenry, I led the end-to-end design efforts for the Network and Payments stack. Our core focus being to ship features that leverage the child's wider network outside their direct family. Some of my wins included the following:
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- ~60% of our UK teen customers were owed money by a friend on a monthly basis, and in 17% of these cases, teens admitted never getting their money back at all. This was partly down to the fact that GoHenry didn’t allow teen-to-teen payments at the time. To solve this, I designed a payments feature to allow teens to transact with one another. Increasing active teen users, and also serving as a growth lever to acquire new users through payment request links.

By the time I left GoHenry, the payments feature had recorded >100K active users, with 5% of that user base transacting at least once and 10% transacting with their parents, siblings, relatives and grandparents.

- Increased weekly sign-ups by 10x, by redesigning the relatives invite feature, allowing parents to invite their relatives to their family network in-app, as opposed to through GoHenry’s dedicated Web App.

My role as design instructor involves mentoring and teaching students Product Design processes and frameworks, as they work with real start-ups on a live brief over ten weeks.

Currently, I teach online, running workshops in Figma and Figjam with students worldwide. I treat every class/workshop like a product, trying new ways to make them as enjoyable and engaging as possible!

Pigzbe was a London-based FinTech start-up aiming to make money management fun for kids age 6+ through the Pigzbe App and Piggy Wallet. During my time there, I worked with the rest of the design team to ideate, wireframe, animate, prototype, and user test.

My greatest strength was running the testing phase, liaising with target customers, conducting sessions in person or remotely and synthesising the findings into a report to highlight necessary design changes.

Primo Toys was the EdTech start-up behind the hit coding toy 'Cubetto', a successful educational coding toy that raised $1.6 million on Kickstarter in 2016.

I joined the team to help explore new product verticals playing a crucial part in defining the companies product strategy, 'Teaching Kids 21st Century Skills', resulting in an exciting product called 'Dotta'.