About me

Hi I'm Dimitri a.k.a. 'dhadji', I'm a London based Digital Product Designer, currently at Manual and a part-time Digital Product Design Instructor at Experience Haus. I've 4 years experience working on all kinds of exciting features, products and services for B2C startups and businesses in the tech sector.

Places I've worked
Design Lead - Network Stack
2020 - present

Collaboratively with my team of developers, QA, and PM, I've led end-to-end design efforts in GoHenry's Network Stack for the past year and a half. Our core focus is to ship features that leverage the child's wider network outside their direct family.  

My design process uses tools like Lookback, Mixpanel and Maze to improve our quant and qual understanding of the multiple user segments' behaviours and needs, helping to build some awesome new features and improve existing ones.

Experience Haus
Part-Time Digital Product Design Instructor
2019 - present

My role as design instructor involves mentoring and teaching students Product Design processes and frameworks, as they work with real start-ups on a live brief over ten weeks.

Currently, I teach online, running workshops in Figma and Figjam with students worldwide. I treat every class/workshop like a product, trying new ways to make them as enjoyable and engaging as possible!

Freelance Contracter - 3 months

Atlas specialises in Commercial and Residential properties around London. While Commercial has been hugely prosperous, Residential has fallen by the wayside, resulting in most tenants being referred to the business by agents incurring a quarter-million pounds in referral fees just last year.

I led the design effort to modernise Atlas' lettings website. Improving it from a UX perspective and providing an entire UI refresh by introducing a coherent type family, a brighter colour palette, and building out a design system for them.

Digital Product Design - UX
2018 - 2020

Pigzbe was a London-based FinTech start-up aiming to make money management fun for kids age 6+ through the Pigzbe App and Piggy Wallet. During my time there, I worked with the rest of the design team to ideate, wireframe, animate, prototype, and user test.

My greatest strength was running the testing phase, liaising with target customers, conducting sessions in person or remotely and synthesising the findings into a report to highlight necessary design changes.

Primo Toys
Product & Interaction Designer
2016 - 2018

Primo Toys was the EdTech start-up behind the hit coding toy 'Cubetto', a successful educational coding toy that raised $1.6 million on Kickstarter in 2016.

I joined the team to help explore new product verticals playing a crucial part in defining the companies product strategy, 'Teaching Kids 21st Century Skills', resulting in an exciting product called 'Dotta'.

What I've earnt
British Bank Awards

GoHenry won the 'Best Children's Financial Provider' Award.

IxDA Award

Pigzbe won the 'Future Voice' Award.

Dice FM

Recognised by Dice FM for my personal UX case study 'Dice Invites'.

Mojo Nation

Selected as a Rising Star for Mojo Nation 100 (p.81).

Fast Company

Wrote an article on my graduate project 'Vi', a music toy for deaf children.

Things I've learnt
Design System Bootcamp - 5 weeks

I took part in the Memorisely's Design System Bootcamp to expand my knowledge on building and maintaining design systems, specifically focusing on setting foundations, building components and creating patterns.

Pablo Stanley Webflow Workshop
Webflow Workshop - 2 Days

I took part in a 2-part live Webflow workshop with the legend Pablo Stanley. There I expanded my knowledge on Webflow, learning to build responsive websites and developing a better understanding of how web development works, influencing how I approach and design my screens in Figma.

Experience Haus
Digital Product Design UX/UI - 10 Weeks

As part of my career pivot into Digital Product, I enrolled on the 10-week part-time product course. I learnt practical processes and frameworks to designing digital products; and applied those learnings to my client project, Nightingale, a wellbeing platform for secondary school students.

Throughout the 10-weeks, I helped Nightingale take their business idea from concept to MVP to present at investor pitches and take the idea forward.

University of Edinburgh
Product Design BA(hons)

Studied physical product design at the Edinburgh College of Art, graduating with a 2:1.

Central Saint Martins
3D Design Foundation Diploma

Studied 3D Design during my foundation at Saint Martins, completing with a Merit.

International School of Luxembourg
International Baccalaureate

Completed the International Baccalaureate Diploma at the International School of Luxembourg, graduating with 34 points.